To therapists who think, "I need to study more." | If you are a therapist school, executive academy Osaka | Blog

You have the skills, but customers aren't coming. The reason might not be something you're "lacking."

I was talking to one of my students the other day.

That student is very skilled.

Of course, there's still plenty of room for improvement.

But even at this stage, I can still make customers feel good, deliver results, and perform treatments that will impress them.

That's what I think.

However, he himself said,

"I'm not good at chatting..."

"I'm not good at counseling..."

"Our skills are still quite immature..."

And then they list a lot of things they lack.

As I listened to that, I thought:

You don't need to focus so much on what you "don't have."

Because I already have what I need.



Is being a good conversationalist necessary for a therapist?

"I don't know what to talk about with customers."

"I'm not good at chatting, so I'm not confident in my customer service skills."

I sometimes receive inquiries like that.

But I think...

Do therapists really need to be such good conversationalists?

Customers don't come to the salon just to chat.

Of course, some customers enjoy having pleasant conversations.

But when you're tired,

"What should we talk about today?"

"We need to have a proper conversation."

Some people want to be able to relax and not have to worry about others.

Therefore, I don't think that "the ability to speak" is necessarily what a therapist needs.

You don't need to force yourself to create a topic of conversation.

Ask what you need to know.

When a customer wants to talk, listen carefully.

And there he is, just smiling.

"You don't have to try so hard here."

I can create that kind of atmosphere.

That alone is enough to put people at ease.

On the contrary, there's a sense of security that can only be created by someone who is quiet.



If the counseling is detailed, will clients become repeat customers?

Currently, in schools and courses for therapists,

"Counseling skills"

"Physical Assessment"

"Anatomy"

The phrase comes up frequently.

Of course, all of these are important pieces of knowledge.

I myself want them to learn what they need to learn.

but,

"I can't evaluate the body because I don't know anatomy."
"We don't get repeat customers because we can't provide detailed counseling."

I don't think it's that simple.

In fact, some of my students have salons that are fully booked even without using detailed counseling sheets to gather information.

It's not that we don't ask any questions about our customers.

While performing the treatment, I naturally ask the person what they need.

But what I value even more is,

To ensure that customers can entrust their bodies to us with peace of mind.

and,

"I want this person to touch me again."

To make people think that way.

I believe that's what leads to repeat business.



Customers are choosing more than just "technology."

Of course, being technically skilled is important.

However, technical skills alone won't keep customers coming back.

Even with the same skills, some people get repeat business, while others don't.

What is the difference?

I

"What kind of person does this person see me as?"

That's where I think it lies.

"I have to produce results."

"We have to satisfy our customers."

"I need to get better."

When you're tense like that, that tension shows in how you touch people.

Conversely,

"So that this person can live in peace."

"So that this person can slowly feel their own body."

"You don't have to try hard here."

When a person is calm and composed, that calmness is reflected in how they touch others.

Therefore, I

Technology is born from a person's "way of being."

That's what I think.

It's not that you lack confidence, but rather that you're not seeing what you have within yourself.

From therapists who are struggling to attract clients,

"I'm not confident."

I often hear this phrase.

But after talking to a student the other day, I realized something again.

Perhaps,

It's not that I lack confidence; perhaps I'm just not seeing what I already have.

The technology exists.

The treatment results are also showing.

It can make people feel good.

It can be touched gently.

It can give people a sense of security.

I can properly look at the customer in front of me.

But he himself said,

"I need to be able to talk more."

"I need to know more about anatomy."

"We need to do more counseling."

"I need to improve my skills."

They only focus on what they haven't been able to do.

Of course, you can learn it from now on.

Even technical skills can be honed further.

You should increase your knowledge as well.

You'll gain experience as you go.

but,

"Having the potential to grow in the future" and "having no value as you are now" are completely different things.

Being able to say, "This is the kind of therapist I am."

Before thinking about attracting clients, there's something I'd like therapists themselves to consider.

What kind of therapist am I?

What do I want to deliver to my customers?

What do I want my customers to feel when they leave my place?

What kind of time do you want them to spend?

and,

How do I want to interact with my customers?

This is something that exists within me.

This is what I consider to be "a way of being."

"This is the kind of therapist I am."

Those who can say that are strong.

And those who have a clear sense of "who they are" are the ones who are chosen by customers.

You don't have to be good at chatting.

It's okay if you can't provide excellent customer service.

It's okay if you can't provide perfect counseling.

We can still improve our skills even more from now on.

but,

"I want to deliver this time to our customers."

If you have that kind of feeling within yourself, it will be properly conveyed to your customers.

And that's how it becomes a salon that only that person can create.

Before you start looking for what's missing

When you're struggling to attract customers,

"What am I missing?"

It's perfectly natural to think that way.

But if you keep searching for what you're missing, you'll never get anywhere.

"It's still not enough."

I can't get out of this.

So, let's stop for a moment.

"What do I have left?"

I want you to see it this way.

Things that we take for granted and don't even notice.

Even if someone praises you,

"This is nothing."

That's what I've come to think.

That might be your strength.

And while cherishing what you already have, you can gradually cultivate the things you need.

I believe that what a therapist needs is,

The goal isn't to become someone who can do everything, but to have your own core values and say, "This is the kind of person I am."

That's what I think.

Hone your skills.

Increase your knowledge.

Learn about counseling.

That's important too.

But before that,

What kind of therapist do I want to be?

That point is fixed.

I believe that true technology begins from that point.

and,

"I'd like to ask this person for help."

That feeling doesn't come solely from the technical specifications.

The aura a person exudes.

How to touch.

words.

A gaze.

A sense of security.

And beyond that lies the "way of being."

I think our customers can sense that.

KAORI